7. How to Choose Your Unique Value Proposition

Establishing a unique value proposition that stands in contrast to your competition is easier than you think.

You've likely already decided on a general product or service you want to offer. Now do a Google search for that product or service in the marketplace you'll be working - whether that's your local town or city, a region, or beyond.

Comb through each website that comes up in the first 4-5 pages of results - whether traditional search results or Google My Business results, or both - and note if they're specializing in a particular variation of that product or service you're going to be offering. (Keep in mind that many brands do not truly specialize or position themselves as the leader in anything.)

Once you've finished going through those websites and completed your list of any unique value propositions in the industry you're competing against, you can now decide on the position you'd like to own so that you can stand in contrast to your competition.