8. Examples of Unique Value Propositions

A reminder from my previous post: a unique value proposition is a variation on a service that differs from all others in your marketplace.

More ideally, you'll also call out your target market in that UVP statement. Let me share some examples for your reference:


A Value Proposition
: Wedding Photography

A Unique Value Proposition: Black and White Wedding Photography for Chattanooga Skateboarders


A Value Proposition
: Website Design   

A Unique Value Proposition: Beautifully Simple Websites for Business Owners in Just 3 Days


A Value Proposition
: Gourmet Cheesecakes

A Unique Value Proposition: The Lightest, Fluffiest Cheesecake in America


A Value Proposition
: Jet Ski Rentals

A Unique Value Proposition: The Newest, Fastest Jet Skis for Rent in South Florida


A Value Proposition
: Lawn Services

A Unique Value Proposition: Custom Landscaping for Chattanooga Executives

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9. How to Own a Unique Value Proposition (aka Brand Position) in Your Market

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7. How to Choose Your Unique Value Proposition