1. What is Simplicity?

Whether we're discussing an object, an idea, a behavior, a brand message, or a website - something is "simple" when it has just a few parts. The opposite of simple is complicated.

To be clear, simple does not mean easy. Picking up a 100lb weight is a simple action because it doesn't require many steps, but it's difficult due to the significant amount of effort required.

If you want to simplify anything, figure out how to minimize the number of parts or steps associated with that object or process.