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Welcome to the Holritz Business Design blog! From time to time, I’ll share important principles that will enable you to more effectively simplify your website, brand messaging, and even your business workflow. And don’t worry, I keep it simple: no post will take you more than 3 minutes to read!
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2. Why Does Simplicity Matter?
Generally speaking, simplicity minimizes distraction (and associated stress) from anything that isn't relevant to the task at hand.
Generally speaking, simplicity minimizes distraction (and associated stress) from anything that isn't relevant to the task at hand.
In the context of a business website and brand messaging on said website, keeping the user experience and the messaging simple enables a potential client to quickly decide whether you're a good fit for their needs or desires, and then to purchase your product or service.
Bonus: In a busy world, a simple website and brand message will set you apart.
1. What is Simplicity?
Whether we're discussing an object, an idea, a behavior, or a business - something is "simple" when it has just a few parts. The opposite of simple is complicated.
Whether we're discussing an object, an idea, a behavior, a brand message, or a website - something is "simple" when it has just a few parts. The opposite of simple is complicated.
To be clear, simple does not mean easy. Picking up a 100lb weight is a simple action because it doesn't require many steps, but it's difficult due to the significant amount of effort required.
If you want to simplify anything, figure out how to minimize the number of parts or steps associated with that object or process. This includes the design of your business or brand’s website and it’s brand position statement or brand message.